Tuesday, September 11, 2007

A-La-Carte Cable: A Great Idea!

According to this 9News.Com article, the FCC is looking at combating skyrocketing cable costs with "A-La-Carte" pricing, where the consumer would only pay for channels they actually watch. Here is one place where I actually think the Government is right.

I predict that in the next 5 years ALL TV will be delivered in a "on demand" format. You will simply subscribe to (and pay for) only those shows that you actually want to see. The only "live" content will be news, sports and a few other shows. Everything else (sitcoms, movies, etc) can and should be delivered on demand.

Anybody that disagrees just needs to think back to what happened with MP3's and the music industry. It's going to happen again, and advertisers and the TV industry might as well prepare for it (and prosper from it) rather than run from it (and suffer the same fate as the music industry). The technology is already here- IPTV, Tivo, DVR and the Apple TV are all leading examples of a trend that will only continue to grow.

The writings on the wall- and it's good for consumers IMHO.

No comments: